During the 1980’s when Rinehart was a young medical professional, women had no real alternatives to cosmetic counters and cosmetic surgery when addressing their skincare needs. Rinehart saw in this both a problem and a solution. She noted that “women have been abused too much by the beauty
industry,” which has generated a societal view of beauty most women cannot maintain. She chose to focus her research and development on creating an “intermediary field” that fits picsnugly between the beauty industry and the knife. Rinehart has defined medical aesthetics (MA) as an “integrated skincare health science” built on five pillars: beauty, health, medicine, prevention, and maintenance. Drawing from the traditional disciplines of nursing, aesthetics, dermatology, and medicine, Rinehart has developed a fi eld which relies on skill in each arena in order to holistically assess and treat skincare issues at their core. In practice, MA uses a “methodical, systematic skin and body assessment” to determine an individualized combination of treatments unique to each client. Rinehart herself is a licensed clinical skincare specialist and an international CIDESCO diplomat with a background in nursing and plastic surgery. She has developed her own training and certification program, Medical Aesthetics FACE ™, to bring together healthcare providers from all fields so that they can develop the additional skills needed to expand their practice to address their patients’ skincare needs. Her students come to her for classes and certifi cation from all over the U.S. and throughout the world. Rinehart differentiates her MA graduates from others claiming to hold the title by explaining that a true medical aesthetician can only become certified through acquiring this specialized training. As the founding MA practitioner, Rinehart currently practices at the Seton Medical Pavilion in Harker Heights. Her treatments cover a wide range, including skincare treatments ranging from acne to aging, chemical
peels, scar reduction, laser hair removal, tattoo reversal, breast areola reconstruction, and permanent facial cosmetics. Rinehart has also developed her own medical-grade skincare line, “Acaraya.” With a much lower ph level than other lines, her products work below the skin’s surface to affect lasting results. Rinehart stresses that medical aesthetics as a discipline is not “retail medicine,” but total patient care from specialized knowledge. As such, she does not market Acaraya for retail sale, but uses the skincare line only in conjunction with her treatments. Rinehart is quick to say that while she is not a physician, she works in tandem with doctors, referring when necessary. Rinehart currently shares a unique collaboration with Dr. Mark Lobaugh, M.D. / OB/GYN. Dr. Lobaugh, who has been in practice for over 25 years, currently shares office space with Rinehart. Among his other work, he often treats patients for a condition called Polycystic Ovarian Syndrome, which is characterized by an increase in androgens in the body resulting in irregular menstrual cycles, possible ovarian cysts, and an increase in body hair growth. In conjunction with the medical treatments he provides his patients for this condition, he often refers them to Rinehart for laser hair removal as part of the patient’s overall treatment. In many other cases, a client will begin by seeing Rinehart for excessive body hair growth, and Rinehart will in turn refer them to Dr. Lobaugh to address any underlying medical conditions causing the symptom. Rinehart’s passion for holistic care extends from medical aesthetics to both volunteering her services for the Killeen Free Clinic and for her non-profi t 501C organization, Mothers Teach Your Daughters. One hundred percent of her above-cost profits from her medical aesthetics practice go directly into funding the latter organization, which is hosting its “Strong Fathers, Strong Daughters Conference” on June 28th in Harker Heights. A panel of speakers will join Rinehart at the conference, includingarticle image
Dr. Charles N. Verheyden, PhD, M.D. of Scott and White. The panel will be addressing the topics of what constitutes beauty and the economic and social roles of fathers in society. What is the future of medical aesthetics as an established field? While it continues to be defined and honed, Rinehart predicts that “the medical aesthetician will become the new nurse, running an ancillary program to traditional healthcare and beauty.” She further predicts
the establishment of a formalized degree program for medical aesthetics within the next decade. As the driving force behind the medical aesthetics
movement, Anna Dee Rinehart said, “It took 100 years for nursing to become what it is today; I don’t have 100 years.”